“Jeff Walters has been my go-to advisor for over two decades. From startup financing to operations, customer relationship management to anything marketing, Jeff's business knowledge goes deep and wide. He has always been willing to wade in and help with challenges turning them into opportunities. His own business successes (entrepreneurial and big company experiences) have been an inspiration and guide for me as I continue to grow my business. ”
About
I build brands and businesses.
Outlier
I served several Fortune 500 brands…
Experience
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Education
Publications
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Measuring Brand Communication ROI
Association of National Advertisers (ANA)
Foremost among my published works is the ANA commissioned 1997 book “Measuring Brand Communication ROI” co-authored with Don E. Schultz Ph.D., considered the father of integrated marketing and Professor at Northwestern University.
Testimonials on the book's cover include those from Philip Kotler (Professor, Northwestern University) and Patrick Barwise (Professor, London Business School).Other authors -
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