Jeff Walters

Jeff Walters

Scottsdale, Arizona, United States
784 followers 500+ connections

About

I build brands and businesses.

Outlier
I served several Fortune 500 brands…

Activity

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Experience

  • Outlier Graphic

    Outlier

    Scottsdale, AZ

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    Arizona, United States

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Education

Publications

  • Measuring Brand Communication ROI

    Association of National Advertisers (ANA)

    Foremost among my published works is the ANA commissioned 1997 book “Measuring Brand Communication ROI” co-authored with Don E. Schultz Ph.D., considered the father of integrated marketing and Professor at Northwestern University.

    Testimonials on the book's cover include those from Philip Kotler (Professor, Northwestern University) and Patrick Barwise (Professor, London Business School).

    Other authors
    • Don E. Schultz Ph.D.

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