http://strategyoutfitters.com/the-purpose-of-a-business?utm_source=rss&utm_medium=rss&utm_campaign=the-purpose-of-a-business Navigating the Marketing Frontier Wed, 11 Apr 2012 00:29:19 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://strategyoutfitters.com/the-purpose-of-a-business/comment-page-1#comment-225 Jeff Walters Thu, 01 Sep 2011 16:21:00 +0000 http://strategyoutfitters.com/?p=264#comment-225 So true, Macey. Everyone wants to be innovative, even large businesses, but it is for them easy to get lost, or trapped, in the "innovator's dilemma" as Clayton Christensen pointed out in his seminal book (http://www.claytonchristensen.com/books.html). The risks associated with disrupting the current status quo of the established business often thwart the energy and capital needed to support innovative new approaches that may cannibalize the established lines of business. Thanks for the stimulating insight! So true, Macey. Everyone wants to be innovative, even large businesses, but it is for them easy to get lost, or trapped, in the “innovator’s dilemma” as Clayton Christensen pointed out in his seminal book (http://www.claytonchristensen.com/books.html). The risks associated with disrupting the current status quo of the established business often thwart the energy and capital needed to support innovative new approaches that may cannibalize the established lines of business. Thanks for the stimulating insight!

]]> http://strategyoutfitters.com/the-purpose-of-a-business/comment-page-1#comment-224 Macey Prange Thu, 01 Sep 2011 14:46:00 +0000 http://strategyoutfitters.com/?p=264#comment-224 I like what you did here. It's something not only budding entrepreneurs should know, but the veterans as well. Business owners can easily get lost in their jobs and the innovative aspect is often forgotten. I like what you did here. It’s something not only budding entrepreneurs should know, but the veterans as well. Business owners can easily get lost in their jobs and the innovative aspect is often forgotten.

]]>