Strategy Outfitters – Navigating the Marketing Frontier

Hiring and Job Search Resources for Interactive Marketing in Arizona

March 3, 2010

In my role spearheading academic outreach for AZIMA (Arizona Interactive Marketing Association) I finally wised up and decided we need to create a summary document for Arizona’s hiring companies and university students to help them connect. I had been helping AZIMA member companies “manually” until I realized that ASU (Arizona State University – the largest [...]

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2010 Internet Marketing Trends & Predictions

December 31, 2009

I was recently invited to share my thoughts, in a video-taped interview, on what the year ahead holds in my area of expertise – interactive marketing – and specifically how it is integrated with relationship marketing and the overall marketing mix. The invitation came from Vertical Measures, an internet marketing services firm focused mainly on [...]

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The Purpose of A Business

November 18, 2009

I recently had the opportunity to participate in a brainstorming session on entrepreneurship at Arizona State University (ASU). The meeting was led by a University Innovation Fellow focused on entrepreneurship. One of the first questions she posed to the group was “What is entrepreneurship?” With a room full of academics, experts in entrepreneurship in various [...]

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Entrepreneurship at Arizona State University

October 20, 2009

Last week I had a great time giving two talks at Arizona State University (ASU) – one on strategy and analysis frameworks for marketing and CRM, and one on Entrepreneurship. This post will focus on the entrepreneurship talk and provide some of the resources (below) I shared along the way. My theme was “From A’s [...]

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Digital Ad Spending: Still at Index of 50% vs. Consumption

October 3, 2009

Advertisers continue to spend too little on digital media – by half. Marketing budget allocations continue to lag consumers’ digital media consumption including web and search advertising, gaming and email marketing. Though estimates vary and simultaneous media consumption complicates picking a simple percentage of time that consumers spend on digital media, marketers have been allocating [...]

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Brand Health

August 9, 2009

I’m still amazed at how often I hear about a new brand measure that will make our lives easy. Each time, the measure is the only thing, or at least the main thing, we must monitor in order to track the health of our brands. These incidents remind me of a client assignment I once [...]

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Power Shift from Brand to Customer

July 19, 2009

There is little debate today that marketplace power has shifted from the brand to the customer. Though it is critical that brands establish and maintain trust with customers, increasingly the customer has the power in setting the terms of the value exchange they have with their brands. This power shift was evident in 1997 when [...]

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My Summer Vacation – What I Learned About Tourism Marketing

July 8, 2009

Portland, Oregon businesses and residents are at the heart of driving tourism for the city. By focusing on competitive advantages like its local foods, friendly folks, mass transit and woodsy vibe, Portland is attracting the creative class as the foundation for a more diverse economy.

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