Strategy Outfitters – Navigating the Marketing Frontier

GrowAZ Now Live – Where Arizona Entrepreneurs Help Each Other

February 13, 2011

GrowAZ is now live in its “soft launch” to attract Arizona entrepreneurs to the free online community. Once an entrepreneur or small business establishes their free listing (in about 5 minutes), classified ads can be placed to seek advice, share news, seek support services, fill job openings and more. If you run a small business [...]

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Resource: Arizona Indicators for AZ Entrepreneurs

December 10, 2010

Entrepreneurs and small businesses in Arizona need to keep up with the latest information and trends in the state’s economic growth at the state and local level. One great resource for doing this is Arizona Indicators. The Arizona Indicators website, publications and emails provide information on many fronts including Arizona’s economy, government policy, population demographics, [...]

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Strategic Epiphany – McKinsey Quarterly now 100% Free

October 25, 2010

Following closely on the heals of my last post on the growth of TV and the internet while print media fade – the latest shift from print hit my email Inbox this morning. McKinsey Quarterly, a long-time premium content journal on business strategy from the iconic consulting firm of the same name, is folding its [...]

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The Future of Advertising: TV and Internet Thrive, Print Fades

October 19, 2010

Advertising and media are rapidly evolving toward two extremes – the broad, simultaneous reach of TV and the precise, personalized leverage of marketing with data via the internet. This “barbell” effect of spending distribution is resulting in ad spending that is shifting toward the two ends of the media spectrum, while squeezing out the “also-rans” [...]

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New Gig — Entrepreneur-in-Residence at Thunderbird School of Global Management

September 30, 2010

In my first few weeks as an Entrepreneur-in-Residence at Thunderbird School of Global Management in Arizona, I’ve presented to four classes of graduate students and met with a handful of entrepreneurs and entrepreneurs-in-the-making. It’s been rewarding to share insights with the students and I’m learning exciting things about our future entrepreneurs’ forays into international business. [...]

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Opt-In for Apple’s iAds to Experience the Marketing Frontier

July 11, 2010

You need to opt-in for iAds – either as a marketer or a consumer of ads. At least if you want to stay abreast of how we’ll be building brands and businesses in the coming years. As a consumer, it has always been trendy to shun “annoying” ads, but if you want to stay in [...]

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How to Botch An Affinity Marketing Initiative

May 24, 2010

During a great vacation in Italy over the past few weeks, I had an opportunity to experience a lot of travel marketing and operations initiatives in one of the world’s top tourism destinations. From loyalty programs to booking operations and social media outreach efforts, I enjoyed sampling the local twists on travel and tourism marketing. [...]

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“Mastering The VC Game” – Inside the Minds of Entrepreneurs and VC’s

April 14, 2010

Jeff Bussgang’s forthcoming book, “Mastering the VC Game,” like his blog “Seeing Both Sides,” reflects his experience as both entrepreneur and VC. It is a nicely researched, informative and compelling read. Beyond the research among other VC’s and entrepreneurs the book provides an inside look at Bussgang himself. By sprinkling his own story into the [...]

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