http://strategyoutfitters.com/digital-ad-spending-still-index-50-versus-consumption?utm_source=rss&utm_medium=rss&utm_campaign=digital-ad-spending-still-index-50-versus-consumption Navigating the Marketing Frontier Mon, 31 Oct 2011 16:15:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://strategyoutfitters.com/digital-ad-spending-still-index-50-versus-consumption/comment-page-1#comment-227 Digital Ad Dollars – The Creation of a Booming Market Wed, 21 Sep 2011 20:43:26 +0000 http://strategyoutfitters.com/?p=218#comment-227 [...] Two years ago I lamented that “advertisers continue to spend too little on digital media – by half.” Data from the middle to late “oughts” (~2004-2009) reflected digital ad budgets reaching only about half the levels of digital media consumption. In other words, consumers spent twice as much time with digital media as advertisers spent advertising with digital media. [...] [...] Two years ago I lamented that “advertisers continue to spend too little on digital media – by half.” Data from the middle to late “oughts” (~2004-2009) reflected digital ad budgets reaching only about half the levels of digital media consumption. In other words, consumers spent twice as much time with digital media as advertisers spent advertising with digital media. [...]

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