After years of flying all over to build businesses and service clients, I’ve enjoyed spending time in my own backyard working with co-founders toward the launch of an online, non-profit, free community supporting Arizona’s entrepreneurs. To paraphrase something I once overheard an entrepreneur confess, I can’t stop starting.

GrowAZ is where Arizona entrepreneurs of all stripes help each other to build their businesses simply by working together, buying from one another or helping each other with advice.

GrowAZ - Entrepreneurs Helping Entrepreneurs

GrowAZ - Entrepreneurs Helping Entrepreneurs

Here is the proposition:

“Join the FREE GrowAZ Community where “Entrepreneurs Help Entrepreneurs.” By establishing your listing you’ll be touting what you provide (products, services, community) while reaching out to others in Arizona’s business community with what you need (advice, employees, project support, resources, barter opportunities and more).”

And here is a simple example of entrepreneurs helping each other:

An artist needs a website and a technology firm needs a logo – these two exchange their services, saving both parties money and connecting two firms that might find future marketplace synergy right here in Arizona.

In addition to helping each other, of course, member businesses will showcase their products and services, hiring and other needs to the broader community. Users will be able to “track” individual companies of interest for alerts updating them on the status of developments and needs.

As with nearly any non-profit, GrowAZ is looking for volunteers. We’ve just started engaging students, those building their personal brands and small companies to fill the needs. Even so, there is plenty of room for more volunteers so if you are interested, please join us!

For our most ambitious volunteers (individuals or companies), GrowAZ is an opportunity to showcase their work as part of the community. GrowAZ will provide recognition for work right on the GrowAZ website itself – and enable contributors to display badges on their sites, demonstrating their support of GrowAZ. From “Development Sponsor” to “Community Sponsor” to “Contributing $ponsor” there are a number of ways volunteers can benefit from helping GrowAZ.

Here are some of the specific areas where we need, or will need, volunteers:

  • Website Design – we can always look better (especially now, before we have a site!), from our overall look to our home page, badges and social media profiles.
  • Website Development – from the current work on version 1.0 to extensions, API’s, multi-channel communications and alerts there is an endless array of projects small and large. [Platform: WordPress + SugarCRM]
  • Content Creation – site, blog and social media content targeted at entrepreneurs and small business.
  • Community Management (online) – online community moderation and management, verifying business listing submissions, managing site admin functions and generally seeking to help GrowAZ member firms to meet their needs.
  • Community Evangelists (online and offline) – similar to community managers, but with extensions into Arizona’s physical world, engaging volunteers, catalysts and sponsors in business, media, government, associations, academia and other interested constituents.
  • Marketing – creating multichannel campaigns (emails, social media, web), driving social media presence, analyzing website and social media data, using outside market data and other means of developing growth strategies and tactics.
  • Administration – managing aspects of the non-profit business that is GrowAZ, from communications to documentation and event management.

If you see something that looks like your opportunity to help with the new GrowAZ, please let me know!

Links for More Information on GrowAZ:
Google Site (overview, wireframes and more) – http://sites.google.com/site/growaz/project-definition
Google Group (more detail and staying in the loop) – http://groups.google.com/group/growaz

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You need to opt-in for iAds – either as a marketer or a consumer of ads. At least if you want to stay abreast of how we’ll be building brands and businesses in the coming years.

As a consumer, it has always been trendy to shun “annoying” ads, but if you want to stay in the game on how marketing will evolve, consuming innovative ad solutions is a must. As Silicon Valley legend Regis McKenna once said – marketing is everything (“Marketing Is Everything,” Harvard Business Review, 1991).

Apple gets a lot of credit for innovation in hardware and software, but with iAds they just might be on the cutting edge of advertising innovation, too. Not just because they can deliver the ads across their network and through their iPhones and iPads, but because they are taking a run at highly targeted, mobile, informative and entertaining ads that can capture the imagination of creative advertisers and consumers alike.

The ads launched this past week on iPhones and are coming soon to iPads. Early advertisers are experimenting with the rich media platform that integrates sight, sound and motion to blur the lines between ads, entertainment, information, applications and more. In addition, Apple’s iAd Network is offering targeting criteria including:

  • Demographics
  • Application preferences
  • Music passions
  • Movie genre interests
  • Television genre interests
  • Location!!

Though many offer similar targeting criteria, the combination of Apple’s network of valued customers, its devices and “location” are what really sets iAds apart. Others extending the boundary of marketing’s frontier to leverage location-aware technologies include foursquare, Yelp, Gowalla, Medialets, Google and, soon, Facebook, but Apple is now out of the gates with big advertisers in tow (AT&T, Best Buy, Campbell Soup Company, Chanel, Citi, DirecTV, GEICO, GE, JCPenney, Liberty Mutual Group, Nissan, Sears, State Farm, Target, Turner Broadcasting System, Unilever and The Walt Disney Studios – see June 7 press release for more). Some are even locking up categories with exclusives in order to align their brands with Apple’s iconic brand (Advertising Age – June 28).

In short, the platform combines the emotion of TV (video), the targeting and call-to-action of direct marketing (click through and purchase) and the intelligence of Apple’s products (their sensors can detect and deploy interactivity via motion, such as shaking the iPhone) into a new platform for advertising. The best of these ads will essentially be compelling apps (see SFGate – San Francisco Chronicle site – story and screen shots).

Combined with a consumer’s explicit direction on what they’re interested in seeing via opt-in, like new products or promotions from specific brands, the iAd platform offers advertisers the ability to finally realize the full promise of mobile advertising in scale for the first time.

Even as others provide ad solutions across platforms (Apple, Android, etc.), go ahead… opt-in for iAds. It might just put you in front as we push toward the marketing frontier.

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How to Botch An Affinity Marketing Initiative

May 24, 2010

During a great vacation in Italy over the past few weeks, I had an opportunity to experience a lot of travel marketing and operations initiatives in one of the world’s top tourism destinations. From loyalty programs to booking operations and social media outreach efforts, I enjoyed sampling the local twists on travel and tourism marketing. [...]

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“Mastering The VC Game” – Inside the Minds of Entrepreneurs and VC’s

April 14, 2010

Jeff Bussgang’s forthcoming book, “Mastering the VC Game,” like his blog “Seeing Both Sides,” reflects his experience as both entrepreneur and VC. It is a nicely researched, informative and compelling read. Beyond the research among other VC’s and entrepreneurs the book provides an inside look at Bussgang himself. By sprinkling his own story into the [...]

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SXSW Interactive – Mobile and Location Marketing

March 28, 2010

Having a little time to digest the massive SXSW Interactive Conference upon my return from Austin, I have two observations that stand out among the many other nuggets I gleaned from the five days and nights of non-stop sessions and parties:

I wish more of the conferences I’ve attended over the years (125+ worldwide) were like [...]

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Hiring and Job Search Resources for Interactive Marketing in Arizona

March 3, 2010

In my role spearheading academic outreach for AZIMA (Arizona Interactive Marketing Association) I finally wised up and decided we need to create a summary document for Arizona’s hiring companies and university students to help them connect. I had been helping AZIMA member companies “manually” until I realized that ASU (Arizona State University – the largest [...]

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2010 Internet Marketing Trends & Predictions

December 31, 2009

I was recently invited to share my thoughts, in a video-taped interview, on what the year ahead holds in my area of expertise – interactive marketing – and specifically how it is integrated with relationship marketing and the overall marketing mix. The invitation came from Vertical Measures, an internet marketing services firm focused mainly on [...]

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The Purpose of A Business

November 18, 2009

I recently had the opportunity to participate in a brainstorming session on entrepreneurship at Arizona State University (ASU). The meeting was led by a University Innovation Fellow focused on entrepreneurship. One of the first questions she posed to the group was “What is entrepreneurship?” With a room full of academics, experts in entrepreneurship in various [...]

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Entrepreneurship at Arizona State University

October 20, 2009

Last week I had a great time giving two talks at Arizona State University (ASU) – one on strategy and analysis frameworks for marketing and CRM, and one on Entrepreneurship. This post will focus on the entrepreneurship talk and provide some of the resources (below) I shared along the way.

My theme was “From A’s in [...]

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Digital Ad Spending: Still at Index of 50% vs. Consumption

October 3, 2009

Advertisers continue to spend too little on digital media – by half. Marketing budget allocations continue to lag consumers’ digital media consumption including web and search advertising, gaming and email marketing. Though estimates vary and simultaneous media consumption complicates picking a simple percentage of time that consumers spend on digital media, marketers have been allocating [...]

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